Everywhere we look, fast fashion is present, from spam folders to social media feeds. The extent of today’s fashion trends requires that we turn over our attention to stay up. You’ve probably heard of the key players in fast fashion like Shein and Forever 21 that have both digital and in-store customers. People bought 60 per cent more garments in 2014 than they did in 2000, and the number is continually rising. Ironically, people only wore such outfits for half as long as they should have.
On the other hand, sustainable fashion is a design concept and trend that encourages environmental and social responsibility. Sustainable fashion is classified as clothing, shoes, and other accessories that are created and utilised in the most environmentally and socioeconomically responsible way possible. Greater and greater manufacturers are making the switch to eco-friendly clothing. Let’s have a look at these designers if you’re thinking about making a change or just searching for some inspiration.
Maggie Marilyn, representing New Zealand, is one of the most spectacular instances of the fashion industry’s efforts to safeguard the environment. All of her creations are made from environmentally friendly, sustainably sourced materials. To limit their carbon footprint, the pieces are created locally. The brand visits its vendors on a regular basis, tracks the majority of its supply chain, and confirms that a decent wage is paid. Furthermore, the firm went above and beyond by wrapping orders in cassava root sacks. Maggie Marilyn is aggressively supporting a circular lifespan for clothing, which will allow fashion products to live indefinitely. Every stage of the process is monitored, from the supplier chain to the end product, to ensure that it is sustainable.
Stella McCartney is the first name that comes to mind when thinking of fair and green premium apparel. Stella has been a pioneer in eco-friendly, inclusive, and responsible design since the launch of her fashion brand in 2001. The designer is always researching and trying out new environmentally friendly materials and technologies. She only utilises organic cotton, responsibly sourced wool, revived cashmere, and recycled materials, and she does not use fur or leather. The storefronts are powered by solar panels and LEDs, and the packaging is made of recyclable materials.
Emily Adams Bode
Emily Adams Bode is the owner of BODE that is widely regarded as the pinnacle in repurposed designer apparel. Bode debuted her first clothing line in 2016, crafted from old materials from all around the world. Her products are zero-waste in concept, handcrafted by professional craftsmen in New York, and exclusives to reduce waste. Bode is concerned with preserving traditions and tales, not just to lower her carbon footprint, and she is aware of her responsibilities as an entrepreneur. Despite the epidemic, she continued to hire her team of artisans in India, Peru, and New York.
Gabriela Hearst is Chloé’s recently appointed creative director and develops her eponymous brand. She also manages her family’s property in Uruguay. The company is indeed concerned about the environmental effect. Additionally, the company uses renewable energy in its supply chain to minimize its environmental impact. It employs wool from Hearst’s farmhand in Uruguay for several of its wool-based goods. In addition, Hearst is the first brand to employ Tipa biodegradable bio-plastic in all of its packages.
Sandra Sandor is the creative mind behind Nanushka, a brand based in Budapest, Hungary. Instead of fur, exotic animal skin, or angora, she prefers repurposed leather, wool, and hairballs. She makes purses, outfits, and shirts for males and females out of vegan leather and repurposed materials. Her distinct and uncomplicated style reflects her love of nature, and it is causing quite a stir in the fashion world. Nanushka has developed a number of sustainability initiatives designed to protect the environment and improve working conditions for its employees.
Rag & Bone
Rag & Bone, founded by Marcus Wainwright, is an upscale company that reshapes urban style by emphasising local manufacture and sustainability. In addition to its roots in denim, its roots delve into casual clothing, such as t-shirts and jeans. In 2017, the company collaborated with Cotton Inc’s Blue Jeans Go Green to launch a denim recycling centre. Customers participated in the campaign by bringing their old jeans to the brand stores for reuse in return for a 20% discount on full-priced jeans from the brand. After the gift, the denim gets recycled and converted into insulation for homes and civic-minded buildings across the United States.
Marine Serre is indeed a French fashion designer noted for her avant-garde, environmentally conscious designs that fuse several cultural traditions. The focus of her designs is creativity and sustainability which she achieves mainly through repurposing everyday items. About half of her collection is made from repurposed materials.
Katie Jones is an eco-friendly designer located in the United Kingdom who combines whimsical designs with serious principles. She practises environmentalism by adopting her grandmother’s concept of creating stuff from nothing. The ethical designer makes certain that her creations handle garbage and overconsumption concerns. Furthermore, the company produces events that promote social and environmental transformation. Jones employs unclaimed fabrics from clothes manufacturers in accordance with her “Waste Not” philosophy. The environmentally conscious designer and her crew transform them into usable handcrafted ensembles that emphasize vibrancy, richness, and pleasure.